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    Online Marketing 2014

    Last updated 2 years ago

    It’s that time of year, time to start figuring out budgets for 2014.  It’s time to figure out where you want to put your advertising dollars and time to figure out if what you have been doing is helping your business grow and helping you achieve your business goals. 

     

    Here are some questions to ask yourself about your currently online marketing campaigns:

     

    1. Are you currently available online when people are looking for what you do?
    2. Do you currently pay someone to do SEO?
    3. Can you currently track your SEO efforts?
    4. Do you currently run pay per click campaigns?
    5. Does your business dominate the page when people are searching specifically for you?
    6. Have you claimed all of your free business listings?
    7. Does your current online campaign have tracking abilities beyond Google analytics?
    8. Do you advertise on Bing or Yahoo?
    9. Have you set up a business Facebook Page?
    10. Have you claimed your free business Google+ listings?
    11. Do you have a twitter profile?
    12. Do you know why you need twitter?
    13. Do you currently have a blog?
    14. Do you understand why businesses need a blog?
    15. Can you track and record all of your online phone calls based on the traffic source?
    16. Can you track, down to the phone call ALL of your online marketing, even your SEO?
    17. Can you track your form submissions based on the traffic source?
    18. Can you track your emails based on the traffic source?
    19. Can you record ALL of your phone calls?
    20. Does your current campaign give you the opportunity to look at your reporting 24/7?
    21. Does your current online campaign dynamically switch out the phone numbers depending on the traffic source of the lead?
    22. Does your current online campaign allow you to dynamically send out an email once a new client has set an appointment with you?
    23. Does your current online campaign help you manage your leads all the way down to the client acquisition?
    24. Does your current online campaign allow you to send emails to those people who contacted your business but aren’t currently ready to make a purchase?
    25. Does your current online campaign have the technology to figure out the keywords that cause the phone to ring and then reallocate the budget to those keywords, dynamically, twice a day?
    26. Can you get back in front of those potential clients that have landed on your site but didn’t make a purchase?
    27. Can you display your message to those potential clients who are actively searching for what you do but didn’t land on your site and don’t know anything about you?
    28. Have you updated your website in the last two years?
    29. Does your current campaign have options to help your campaign convert potential clients?

     

    ReachLocal has the technology to do all of that and much more.  Plus, we are leaders in the industry and not only are we a premier partner with Google, but we are the "first of its kind, Global partnership with Google.  Doesn’t it make sense to work with a company that is backed by Google and can do all of that?   I can help you acquire new customers, build brand awareness and manage your online reputation.  All my campaigns are tracked and reported on a daily basis for success! 

    I would love to learn more about your business and learn more about your online goals.  ReachLocal might be a great fit and ReachLocal might not be a great fit, however, we do have some great online solutions and I promise you won’t be disappointed.  I offer a free online web presence analysis to see how your business shows up online and what you can do to have more chances to be seen and selected online.  Plus, I’ll make sure that your Google+ page and Facebook page are set up correctly.  Call me to set up your appointment today!  801-673-2934

    Free Set Up and Optimization of Google + Page

    Last updated 2 years ago

    My name is Christine Gubler and I work in Salt Lake City with ReachLocal, Google’s Premier Partner, and I will help you set up your Google + Page for Free.  It's easy to do and I am happy to help.  All you have to do is call or email me and set up an appointment.

    Did you know?

    • Google Places is one of the most effective ways to get your website in front of the eyes of potential clients?
    • Google Places is the 21st century version of the yellow pages?
    • Google Places accounts for 33% of visits to local business websites?
    • 43% of all Google searches are local or location based?
    • Over 50% of mobile searches are local or location based?
    • Google Places is now auto emerging with Google+?
    • Google Plus is more than just a social media site. It can be a tool that can help boost a website’s ranking on Google’s search engine?
    • Google Listings + Organic Search account for 58% of visits to local business websites?
    • 59% of consumers use Google every month to locate a good local business (31% every week)

    What are you waiting for?  Call or email me today!

    Christine Gubler-ReachLocal

    801-673-2934

    25 WAYS TO GET MORE CUSTOMERS

    Last updated 2 years ago

    25 WAYS TO GET MORE CUSTOMERS

    1. Claim and optimize Google +LocalGoogle Local accounts for 33% of the visits to local websites and 59% of consumers use Google every month to locate a good local business (31% every week)1.
    2. Claim and optimize business listing and review site.  50% of business owners have found wrong information on their business listings2.  Claim and optimize your vertical sites, too.
    3. Include tracking phone numbers and website in offline ads.
    4. Advertise on ALL major search engines.  35% of internet users use Bing or Yahoo to search online3.
    5. Always bid on your business name when doing a pay per click campaign.
    6. Optimize search campaigns.  Don’t just set it and forget it.  Identify local search terms, write better text ads, link to highly relevant landing pages, reallocate your budget daily to the clicks that cause the phone to ring, consider enhanced campaigns.
    7. Set up and actively manage social media profiles and respond to questions.  42% of consumers who contact a business via social media expect a contact within an hour4.
    8. Create relevant content that gets you to the top of the search results.  75% of searchers don’t scroll past the first page5.
    9. Actively request positive reviews from happy customers.   90% of consumers reported that a positive review online influenced their decision to make a purchase6.
    10. Use site retargeting to keep your business top of mind when your potential clients are surfing online.  Retargeting is an effective way to keep your firm top of mind after they leave your website without converting into a new client.
    11. Harness your leads with a beautiful website.  85% of consumers will leave a website if it is poorly designed7.
    12. List call to actions, a clear value propositions and key services.  50% of potential sales are lost because consumers can’t find information they are looking for on a business’ website8.
    13. Place your phone number in the upper right corner.
    14. Use landing pages to boost and ad conversions.
    15. Make your site mobile friendly and make it easy for consumers to call you from a mobile site.  61% of mobile searches say click-to-call is the most important feature9.
    16. Offer additional contact features, website, forms submission, live chat, and social media.  Advertisers using live chat on their website have seen a 30% increase in leads10.
    17. Answer your phone.
    18. Call back new contacts or leads within the hour.  50% of consumers will choose to do business with the company that calls them back first11.
    19. Really to emails and web forms with the hour.  Emailing a new contact within 20 minutes boosts conversion rates by 49%12.
    20. Check to make sure that all phone numbers, emails, and forms are active on your site.  Check that regularly.
    21. Collect contact information when potential clients call you and create a lead list.
    22. Listen to calls to coach and improve sales.
    23. Make a good impression on lead follow up.  Increase conversions by 30% when using follow-up emails13.
    24. Nurture leads that aren’t ready to buy.  Businesses that nurture their leads see up to 45% more in ROI than those that don’t14.
    25. Track purchasing paths and ROI.

     

    I can help you with this and more.  To set up your free web presence consultation and to get help claiming your Google+ page, call or email me today!  Christine Gubler  801-673-2934

     

    Resources

    1. BrightLocal  http://www.brightlocal.com/2011/04/12/local-search-marketing-survey-results/
    2. Search Engine Land  http://searchengineland.com/survey-half-of-small-businesses-never-update-their-listings-online-147459
    3. comScore http://www.comscore.com/Insights/Press_Releases/2013/5/comScore_Releases_April_2013_US_ Search_Engine_Rankings
    4. The Social Habit http://socialhabit.com/uncategorized/customer-service-expectations/attachment/slide1/
    5. Search Engine Journal  http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/
    6. Zendesk  http://www.zendesk.com/resources/customer-service-and-lifetime-customer-value
    7. Online Marketing institute http://www.onlinemarketinginstitute.org/blog/2013/05/importance-website-usability/
    8. Online Marketing institute http://www.onlinemarketinginstitute.org/blog/2013/05/importance-website-usability/
    9. Google http://adwords.blogspot.com/2013/09/new-research-shows-that-70-of-mobile.html
    10. ReachLocal Internal Data
    11. Inside Sales http://www.insidesales.com/insider/lead-management/lead-response-management-      infographic/
    12. MarketingCharts  http://www.marketingcharts.com/wp/direct/calling-new-leads-in-under-a-minute-boosts-conversion-rates-by-391-24755/
    13. ReachLocal Internal Data
    14. MarketingSherpa  http://www.marketingsherpa.com/data/public/reports/special-reports/SR-A-Tactical-Approach-to- Content-Marketing.pdf

    Website Design & Lead Management

    Last updated 2 years ago

    Get more customers from your website with the ReachEdge™ system.

     

    Today, your Internet leads fall through the cracks. Don’t let your leads slip past you. Take control of your online marketing process with the ReachEdge system, ReachEdge helps you convert more potential clients into paying customers. With ReachEdge you get an integrated system that includes a smart, optimized website; lead management software; and an mobile app that work together to get you more contacts and more customers from your online marketing.

     

    A Smarter Website

    Your ReachEdge website is designed to get you more contacts. The ReachEdge website enables more prospects to find you online with a mobile-friendly site and search-optimized content about your business. And, your ReachEdge website is optimized for conversions with a awesome website design and easy-to-find contact information like your phone number, email address, and web forms, making it easy for potential clients to contact you. Plus, this website tracks your contacts by marketing source, so you can see just which marketing is working to get you the most leads and customers.

    Real-Time Notifications

    Do you know immediately when you get new contacts from your website? With ReachEdge, you’ll know every time someone contacts you, because our system alerts you via text or email with the details of every new call, email, and completed form. You can review the contact information, listen to your calls, and classify it as a lead with a single push of the button. That way, you never miss an opportunity to respond quickly and turn more leads into customers.

    Automated Reminders & Follow-Up Emails

    You choose how – and how often – you want to connect with your active leads. After you’ve classified your leads, the ReachEdge lead management software goes to work sending a series of notifications to you and your staff via email, text  reminding you to follow up with your top leads. And for leads with email addresses, it sends automated marketing emails that encourage them to buy from you. That way, you stay top of mind and turn more leads into customers.

     

    Insights You Can Use

    Access your contacts and leads at any time via the mobile app or web reports, this is where you can see your lead list, view leads by marketing source, listen to your calls, and determine the return on investment from your online marketing efforts. Your report shows you exactly where your leads and customers are coming from, as well as how well you are at converting them into customers, so you can make the most of your online marketing.

    Expert Marketing Team

    Choosing your ReachEdge website design and setting up your lead management software is easy with your marketing team. From creating your reminders and emails to developing your website, your team acts as an extension of your business – so you can focus on running your business.

     

    Want to learn more about ReachEdge?  Call or email me today!  Christine Gubler 801-673-2934

    Online Marketing Solutions in Salt Lake CIty

    Last updated 2 years ago

    What I can do for you:

    My primary objective is to increase your online presence and give your business more places to be seen and selected online.

    Pay Per Click Advertising-ReachSearch is the most affordable and effective way to get your local business in front of people in your service area right as they're ready to make a purchase. I can get your business 98% of the places that people are searching online.

    Web Design and Lead Management-Many small business websites are essentially online brochures that are ineffective at driving new leads. Today, you need a smart website that features fresh content, has a professional design, is optimized for conversions. Plus, you need a way to automatically build your contact list, follow up with new leads, and see your ROI. We know that redesigning a website can be a huge undertaking – but with the right partner, it can be both easy and affordable. You want a customizable, turnkey system – and we built ReachEdge just for clients like you.

    Web Presence Optimization-Consumers are searching for and engaging with local businesses on many sites across the Web. I make sure that they are finding you. ReachCast is a powerful combination of proprietary technology and expert service that manages your entire Web Presence - so you can focus on running your business. Social Media Marketing - Engage with customers and potential customers on Facebook and Twitter. Build your fans and followers and establish social authority for you and your business. Display Advertising-Build brand and product awareness with

    ReachDisplay is online display advertising developed specifically for local and regional businesses. I can display your message on 90% of the top national sites on a local level.

    ReachRetargeting is a cost-effective, high-impact way to re-engage your previous site visitors as they surf the Web to drive them back to your website. By targeting consumers already interested in your business, ReachRetargeting can increase conversions from all your marketing efforts.

    Tracking and Reporting- We track all campaign activity and deliver data in detailed reports so you can evaluate true ROI at a glance with interactive graphs and charts. And because they're available 24/7, you get the metrics you need whenever you want them. Call Recording-Our unique Call Recording feature lets you listen to the full duration of each call generated by your ReachLocal campaign. Banner Ad Design-we work with you to understand your campaign objectives and brand, and then our design team takes it from there to create ads just for your business. The result? Quality banner ads that meet your creative needs - and your budget, too.

    Chat Technology-TotalLiveChat is live chat technology that proactively engages your website visitors. Our highly trained agents use customized scripts to connect with each visitor and capture the most pertinent details about their visit. The result? More quality leads coming from your website.

    The Internet moves fast, but our patent-pending technology never misses a beat. And with hundreds of thousands of successful campaigns to our name, we - and our clients - know it works. Campaigns are constantly and automatically optimized to squeeze the most out of each ad dollar.

    Want proof? Call to find out more today! Christine Gubler-ReachLocal 801-673-2934

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Free Set Up and Optimization of Your Business Google + Page

Free Set Up and Optimization of Google + Page




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