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Web Presence Optimization

Last updated 6 years ago

Do you ever lay awake at night worrying about how you are going to get more business? Do you have online marketing companies emailing you, calling you or dropping in? Have you been told that SEO doesn’t work by a PPC company? Have you been told that PPC doesn’t work by an SEO company? Have you been paying a company to get your business on Google Maps? Do these companies tell you that you don’t need to pay the other company because they are the best, and so on and so forth? Have you been approached by the many online yellow page companies? Have they told you that you have to be on their site? What about twitter? Why do you need Facebook? Foursquare? Does any of it make sense anymore? Are you ready to cancel it all and go back to advertising in the print yellow pages because it was easy? If this is the case, I promise you I can help. Technically, I can help even if that isn’t the case.


What is SEO? Search Engine Optimization?

According to, SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

Let me first start by saying, if you are paying someone to do search engine optimization, you are paying for placement. I can’t even tell you how many times I have heard SEO “experts” convince their clients that pay per click is somehow “evil” because it’s a paid search. Yes, it is pay per click; however, if you are paying for SEO, well, it’s not free, is it?

Most SEO target about 3-5 keywords that are affiliated with your business.

What is PPC? Pay Per Click? Paid Search Marketing?

According to, Paid search marketing is the process of gaining traffic by purchasing text ads on search engines. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis. Pay Per Click is what it says it is, you only pay when someone clicks on your text ad.

There are different ways that you can sign up for a PPC campaign. You can “do it yourself” and open your own adwords account or you can hire a company like ReachLocal to manage your campaign. I would never recommend business owners manage their own adwords campaigns unless they are willing to spend the time to learn how to do it effectively.

PPC companies can choose as many keywords or keywords phrases that are affiliated with your business. (ReachLocal starts with between 1000-1500 keywords or keyword phrases)

What is Google Maps?  Google Places Page?


I can’t even tell you how many times I have come across a company that is spending money to have their Google Map listing optimized. I’m still not exactly sure what they are doing and why they would charge business owners a set up fee, generally around $400, and then charge them a monthly

recurring fee, generally around $99, although yesterday I found one that charged around $500 a month. I’m baffled by this, seriously baffled. I’d probably open my own business doing this; however, it seems so wrong to me that I just couldn’t do it. In fact, I’m willing to help you claim your listing, for free, and I will tell you exactly how to “optimize” your FREE GOOGLE MAP LISTING.

So, with that said, if you are paying someone to “optimize” your google map listings…please just call me and I’ll help you reclaim it so that you control it. I’ll even give you free advice on how to “optimize” it. It’s actually really simple.

What is Social Media Marketing? SMM?

According to, Social Media Marketing refers to marketing done through social media or social networking websites. While most companies and organizations have their own websites, it can be difficult to reach users who do not already know about the organization. Therefore, many organizations have found it useful to also develop a presence on "Web 2.0" websites, such as Facebook, LinkedIn, and Twitter as well.

While SMM is a powerful online marketing tool, it is typically used to supplement other online marketing methods rather than replace them. Since just about any company or business can join a social networking website, it can be difficult to stand out from the crowd. Therefore, most companies still rely on Pay Per Click, PPC, and search engine optimization,  SEO, to generate traffic to the their websites.

Any questions?

Here’s my advice…If you are going to have a solid web presence I think it makes sense to combine these four things. It's important to have many places for your business to be seen and selected online.  As a business owner, if I do a search for you or what you do, don’t you want to show up on the top of the searches, in the middle, on the bottom and anywhere else? If your business takes up more than one spot on the search wouldn’t that be one, two, or three less spots that your competition can show up on the search?  I don’t think anyone one should have just SEO or just PPC or Google Places Page or SMM. I think that WPO or Web Presence Optimization should be your goal. It’s all of the above and so much more.

What is WPO? Web Presence Optimization?

Essentially, Web Presence Optimization is the process of making your business (not just website) visible where consumers are active online – not just on search engines, but also on blogs, review sites, local listings, and social sites like Facebook, YouTube, and Twitter as well.

If you want to learn more about WPO and want your business to have more places to be seen and selected online, call me, I can help.


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