Do you know what is being said about you online? Do you have negative reviews and you believe that they are hindering your online results? Do you want to fix your online reputation but you don’t know how?
If you are a business owner that is trying to fix their online reputation there is one main key that you need to know. You need to ask for good reviews. It’s really that simple. You don’t need to pay a company to post content on your blog (although this actually helps with a lot of other things-just not fixing bad reviews), you don’t need a company to post on your Facebook account, you don’t need someone to tweet on your twitter account. You need happy clients to write honest, good reviews on your Google places page, Citysearch, Yelp, Dexknows, Insiderpages, or any other site that someone has said something bad about your business. I am certain that you have a lot of happy customers. The key is to get them to post it. I can’t get them to do it and I doubt any other online reputation management company can either. You are the only one that can actually get those reviews and I can guarantee you won’t get a lot unless you ask.
Here are some suggestions for getting good reviews:
- Run a contest with your employees to see who can get the most people to post a review online.
- Ask every customer.
- Ask your Facebook fans.
- Ask your Twitter followers.
- Send a thank you email and ask them to write a review.
- Ask past customers to write a review.
- Ask current customer to write a review.
- Just ask.
It’s really that simple. All you need to do is ask. The more you ask the more likely you’ll get a good review.
What should you do if someone writes a bad review? You most certainly should respond publicly; however, please don’t fight fire with fire. The only correct response is: I am so sorry, what can I do to make it better (or something along those lines). Nobody cares if the poster embellished the situation and told untruths and nobody really wants to hear your side of the story. The only thing that your potential customers want to hear is that you did whatever you could to make it better. That’s it. Pretty simple, right? Just remember, the only people that are going to read that review is the people who are searching for your business and probably don’t know a thing about you. Your job is to let them know that although you can’t make everyone happy you can try to fix it. Any questions?
Here are some reasons why good reviews are so important:
- Your online reputation, reviews, are now a part of Googles algorithm—this affects how your business appears on the search. When someone does a search for what you do, Google wants to present good, solid, reputable businesses. Their “spiders” search the web for business owners that have good reviews and those are the businesses that they serve the searcher.
- Your customers look at reviews before making a purchase and most of them believe what they read. Yelp, Google Places, City Search, etc are all sites that people actively post reviews about your business.
- Online reviews are not only a piece of the puzzle that help or hinder your online reputation and your authority on Google. Believe it or not, your Facebook and Twitter account also weigh heavily on who Google serves on their page. Your fans and followers are like reviews. Ask your customers, your clients, your friends, your family to like your Facebook page, to follow you on Twitter.
There are a ton of companies out there that claim to fix your online reputation. The reality is the best place to start managing your online reputation is with you, with your employees, with your family, your friends, your past customers, your current customers and even your potential customers. I believe that review sites will change the way that business owners do business. Poor customer service is a thing of the past. Ten years ago if you had a complaint about a business you could tell a few friends, tell a neighbor, call the better business bureau or send in a letter. It’s totally different today. If a person has a complaint about your business they can post it online for anyone and everyone to see. It’s like they are standing on your sidewalk with a sign that says, “This place sucks!” Remember, your reputation is more important than ever before and you need to take the steps to ensure that the things that are being said about you online are the things you want to be said about you online.
If you need help with your online reputation, call me…I CAN HELP!