With a click of a button and a major credit card, anyone can set up their own ad-words or pay per click campaign that will hopefully drive relevant traffic to their site. However, most people that try their own PPC campaigns will not succeed. Before you try to set up your own adwords campaign ask yourself these 3 questions:
1. How much money should I invest?
The reality is that you probably have no clue what you should invest. Do you know how many times the keywords or keywords phrases that are affiliated with your business are searched on average per month? If you hire a PPC company, they should have historical data that tells you the amount of searches that occur within your targeted market and put together a budget that will give you the best ROI based on that data.
2. How much time should I invest?
Pay per click management takes time, do you have the time or the tools do it right? Will you take the time to learn about it, maintain it and continually keep yourself updated with the constant changes? How about optimization? Are you willing to spend the time to do that? You have a business to run, why don’t you do what you do best and let a PPC company do what they do best. When hiring a PPC company you should ask them if they optimize, ReachLocal does. You should ask them if they track results, ReachLocal does that too. You should ask them if they can record the phone calls, we do that too. And most importantly you should find how many campaigns they have run in your industry, you'd be amazed at the amount of PPC experts that are out there that honestly have no clue what they are doing.
3. What do I know about pay per click?
Seriously, what do you know about pay per click? Like I said before, with a click of a button you can launch your own pay per click campaign but should you? Do you know what keywords are causing the phones to ring? Do you know what keywords are causing your potential client to submit a form? The reality is that you probably can’t know this information on your own. There are pay per click companies out there, ReachLocal, that has technology that knows what keyword or keyword phrase cause your potential client to call, email or do some other important web event and then reallocate your budget to the keywords that cause those important actions to happen. Pretty cool, right?
Anyway, yes, you can set up and manage your own PPC campaign but should you? The answer is usually no!
I am happy to help you with your PPC campaign. The internet has the ability to be 100% transparent. Do not pick a company that can’t tell you exactly what your advertising dollars are doing for you. ReachLocal’s campaigns are tracked and reported daily for success. Don’t wait…call me today!
1100 E. 6600 S.
Salt Lake City, Utah