"Nobody Ever Click On The Paid Ads."
Really, nobody ever clicks on PPC? If that’s the case, you won’t have to worry about actually spending any of your online budget on PPC. I’ve had multiple people tell me this and it always makes me laugh a little. Pay per click advertising, PPC, Google AdWords or whatever you call it is not only a great way for local and national businesses to generate targeted lead to their site but best of all, business owners only pay when that visitor clicks on the ad and is transferred to your site.
Here is a breakdown of Google’s advertising revenues over the last 5 years:
- 2007 -- $16.4 Billion
- 2008 -- $21.1 Billion
- 2009 -- $22.9 Billion
- 2010 -- $28.2 Billion
- 2011 -- $26.3 Billion (Through Q3)
Pay Per Click should not be the only online strategy a business owner uses but it should be part of their overall online solution. People do click on the PPC ads and from Google’s revenue numbers, it is clear that they click on those paid text ads a lot. Why on earth wouldn’t you want to be there? Don’t you want more places for your business to be seen and selected online?
Are you using pay per click ads for your business? If not, call to get your campaign running today! I promise you won’t be disappointed.