I often talk about web presence with my clients, however, what does web presence really mean? Does it mean showing up when people are searching for you? Does it mean showing up when people are searching for what you do? You want to make sure your business comes up when people are searching for you AND you need to make sure that your business shows up when people are searching for what you do!
Gone are the days that you could get away with just doing SEO. SEO often focuses on YOUR website showing up for a select number of keywords. Doesn't it make sense for your business to show up more than once on the page when people are searching for what you do? Think of it this way...the more "places" your business takes up on the search the less "places" your competition will show up, right?
My goal for my clients is to have more opportunities to show up more often on ALL searches when people are searching for you and for what you do! That's web presence. There are a lot of things that you can do to make sure you DOMINATE online. Are you doing them? Do you know how? Have you claimed all your directory listings? Have you claimed your Google Places Page? Do you have a Facebook Fan Page? Twitter? Do you blog?