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4 Reasons all Utah Businesses Should Have a Pay Per Click Campaign

Last updated 7 years ago

Ten years ago it was so easy to market your local business: yellow pages, billboards, radio, television and word of mouth, but now there are more and more places that your “ready to buy” customers are looking for your business. This makes it even more important to be where those customer are searching for you.

Here are 4 Reasons all Utah businesses should have a “reliable” pay per click campaign:

1-People who are searching for your product or service are “ready to buy” customers.  These are customers that are searching specifically for what you do and don’t you want to be available for those customers who are looking for you?  Pay Per Click campaigns give you the opportunity to show up for the keywords that are most important to you and to your business.  The more you show up the more opportunities you have to get new business, the less you show up the less opportunities you have to get new business.  It’s up to you to determine how many new customers you can handle and we can set up a budget that is just right for you.

2-You only pay when someone clicks through to your site.  If you put an ad in the yellow pages you pay whether or not someone opens up the book.  With pay per click campaigns the only time you pay is when someone actually visits your website so you’d better give that consumer a compelling reason to give you a call.  Think of your website as your storefront.  What impression are you giving when I visit your site?  Make sure it’s great.

3-You determine the budget.  You pay for the amount of traffic that you and your business can handle.  If you can only handle 5 new patients a month then you adjust your budget accordingly.  If you want to double your business, they you adjust your budget accordingly.  What other type of advertising can you do this with?

4-It’s pay per visit. 

All Utah businesses need to have a presence online and by having a “reliable” pay per click campaign can guarantee your ability to show up when people are looking for you or your services.   Is your competition there?

There are a lot of businesses out there who are trying to “outsource” ppc campaigns for local businesses.  Are these companies right for you?  What makes them different?  How can they help your business?  Are they guaranteeing you clicks?  What is a click worth? Are they bidding on the right keywords?  How do you know what keywords are actually making the phone ring?  Are they outsourcing their ppc campaigns or are they doing it in house?  Do you they have “3 google adword professionals” in the back room?  Are they using technology that finds out which keywords are making the phone ring and then dynamically allocating your budget to those keywords?  Are they optimizing your campaign twice a day with their patent pending technology? Is your campaign 100% transparent?  Can they record your phone calls? Do they record your phone calls? Do they offer 24/7 reporting?  Are they guessing which keywords make the phone ring?  Are they putting you 98% of the places people search online? Anyone can run a ppc campaign but how effective is it? 

Call me to find out why we are different and why we are the best.

Christine Gubler-ReachLocal




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