Advertisers often ask me how they can improve their search engine rankings. It is really all about playing the ranking game.
Here are some easy rules to follow…
1-Local Keywords - Add Salt Lake City and all the communities you serve into your website. If you are located in West Jordan, you should have keywords to indicate that on your website.
2-Relevant Keywords - Do you have hundreds of keywords or just a few keywords? If you are a plumber, you need to add all the keywords that would pertain to your business. Maybe someone is looking for plumbing contractor or emergency plumber. Be sure to add all the keywords and keyword phrases that are most relevant to you.
3-Descriptive Keywords – Use the words that your potential customers use. For one day, each time you receive a call from a potential customer, write down how they describe what they need from you. You are so focused on the service you offer but what you really want to focus on is how they think and search for you. Add that list to your website.
4-Company Name – Have you checked your own website to see how often you mention your own name? Is your name easily found on your website? It’s interesting how many people overlook their own name on there website.
5-Page Title & Tags – Create titles and tags that are searchable. Include your business name, your business location, the products and services on each page.
6-Spell Check - Search engines will index whatever you type. I see misspelled words on websites daily. Misspelld words will jmp off the paige within seconds. Use spell check and double check with a new set of eyes.
7-Phone Numbers - Use a local phone number. Searchers like to know that they are reaching someone in Salt Lake City and dialing 801, 385 (yes, this is the new Utah prefix) or 435 lets them know they are calling local. If you only advertise your 800 number people don’t know that you are a local business and often times won’t call.
8-Keyword Research-If you need help with keyword research, contact Christine Gubler for a free consultation. I can and will help you find hundreds of keywords.
10-Update Content-Searchers want the latest and greatest. Make sure you update your website with new, fresh, relevant content.
So, these are several VERY easy steps you can do to check yourself as the search engines would. From there you can also improve your placement by purchasing keyword placement through paid search.
Call me today!