Sign In

Local Advertising-Salt Lake City, Utah

Last updated 6 years ago

Consumers are searching…

  • 66% typically find what they need when searching on the Web, though 39% have trouble finding specific business when they are not adequately represented on the Web.
  • 92% of Internet users have researched a product of service online, then purchased offline from a local business at least once.
  • 71% of consumers fell the local business Web sites they visit are good or great.  29% feel they are “fair” or “very bad.”
  • 82% say search engines were among the many tools they use to find local businesses.

 

…but small business in not capitalizing.

  • Only 44% of small businesses have a website.
  • Of those that do have a Web site, 61% spend less than three hours a week marketing their Web site.
  • Of small businesses that have a Website, 51% believe both the quality and ability of their site to acquire new customers is only “fair” or “poor.”
  • 78% of small business owners dedicate 10% of their marketing budget on internet advertising, while 30% do no internet advertising at all.

 

Customer Survey

Private Consumers

Which of the following advertising resources do you turn to first locate a local business?

  • 50% Search Engines
  • 24% Yellow Page Directories
  • 10% Internet Yellow Pages
  • 4% Local Newspapers
  • 3% White Page Directories
  • 1% Television

Small business owners as consumers

Which of the following advertising resources do you turn to first to locate a local business?

  • 41% Search Engines
  • 31% Yellow Pages Directories
  • 9% Internet Yellow Pages
  • 4% Local Newspapers
  • 4% Consumer Review Websites
  • 2% White Pages Directories
  • 2% Direct Mail

 

Source-Study by webvisible & Nielsen: The Great Divide 2008 (issued 2009)

 

  • Loading comments... Spinner
Follow Me on Pinterest

Free Set Up and Optimization of Your Business Google + Page

Free Set Up and Optimization of Google + Page




Mashable Award Badge


Links

  • Recent Posts
    • Loading posts... Spinner
  • View All
  • Recent Comments
    • Loading comments... Spinner
  • Related Links
  • Popular Tags
    • Loading tags... Spinner