What Type Of Social Media Ads Are The Most Effective? by MediaPost Online Media Daily
According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by” a leading brand — are the most engaging, but produced the least purchase intent. Corporate profiles on social-networking sites produce greater purchase intent and more recommendations when users can become a ‘fan,’ and add the logo to their own profiles, than when they can’t. And ‘give and get’ widgets are more engaging than traditional banner ads, but no more likely to produce an intent to purchase.”
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