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Last updated 4 years ago


  1. Claim and optimize Google +LocalGoogle Local accounts for 33% of the visits to local websites and 59% of consumers use Google every month to locate a good local business (31% every week)1.
  2. Claim and optimize business listing and review site.  50% of business owners have found wrong information on their business listings2.  Claim and optimize your vertical sites, too.
  3. Include tracking phone numbers and website in offline ads.
  4. Advertise on ALL major search engines.  35% of internet users use Bing or Yahoo to search online3.
  5. Always bid on your business name when doing a pay per click campaign.
  6. Optimize search campaigns.  Don’t just set it and forget it.  Identify local search terms, write better text ads, link to highly relevant landing pages, reallocate your budget daily to the clicks that cause the phone to ring, consider enhanced campaigns.
  7. Set up and actively manage social media profiles and respond to questions.  42% of consumers who contact a business via social media expect a contact within an hour4.
  8. Create relevant content that gets you to the top of the search results.  75% of searchers don’t scroll past the first page5.
  9. Actively request positive reviews from happy customers.   90% of consumers reported that a positive review online influenced their decision to make a purchase6.
  10. Use site retargeting to keep your business top of mind when your potential clients are surfing online.  Retargeting is an effective way to keep your firm top of mind after they leave your website without converting into a new client.
  11. Harness your leads with a beautiful website.  85% of consumers will leave a website if it is poorly designed7.
  12. List call to actions, a clear value propositions and key services.  50% of potential sales are lost because consumers can’t find information they are looking for on a business’ website8.
  13. Place your phone number in the upper right corner.
  14. Use landing pages to boost and ad conversions.
  15. Make your site mobile friendly and make it easy for consumers to call you from a mobile site.  61% of mobile searches say click-to-call is the most important feature9.
  16. Offer additional contact features, website, forms submission, live chat, and social media.  Advertisers using live chat on their website have seen a 30% increase in leads10.
  17. Answer your phone.
  18. Call back new contacts or leads within the hour.  50% of consumers will choose to do business with the company that calls them back first11.
  19. Really to emails and web forms with the hour.  Emailing a new contact within 20 minutes boosts conversion rates by 49%12.
  20. Check to make sure that all phone numbers, emails, and forms are active on your site.  Check that regularly.
  21. Collect contact information when potential clients call you and create a lead list.
  22. Listen to calls to coach and improve sales.
  23. Make a good impression on lead follow up.  Increase conversions by 30% when using follow-up emails13.
  24. Nurture leads that aren’t ready to buy.  Businesses that nurture their leads see up to 45% more in ROI than those that don’t14.
  25. Track purchasing paths and ROI.


I can help you with this and more.  To set up your free web presence consultation and to get help claiming your Google+ page, call or email me today!  Christine Gubler  801-673-2934



  1. BrightLocal
  2. Search Engine Land
  3. comScore Search_Engine_Rankings
  4. The Social Habit
  5. Search Engine Journal
  6. Zendesk
  7. Online Marketing institute
  8. Online Marketing institute
  9. Google
  10. ReachLocal Internal Data
  11. Inside Sales      infographic/
  12. MarketingCharts
  13. ReachLocal Internal Data
  14. MarketingSherpa Content-Marketing.pdf


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Free Set Up and Optimization of Your Business Google + Page

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