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10 Elements of an Effective Website!

Last updated 7 years ago

An interested consumer landed on your website, trouble is you only have a few seconds to capture the interest of that potential customer.  Your website needs to create a positive experience, establish credibility and MOST IMPORTANTLY, help drive new customers to your business.


1-Key Message/Headline-  Visitors typically spend less than 10 seconds deciding if your website meets their needs and you need to make sure that they see who you are and what you do as soon as they land on your site.  Your message should be as close as possible to whatever has brought them to your site.

2-Call to Action-Do you have a call to action?  Are you giving that potential customer a compelling reason to give you a call?  This needs to be one of the first things your visitors see when they visit your site.  Call Today!  Call now for a free estimate!  Mention this ad and get 10% off your service…etc. etc. etc.

3-Contact Info-Placing your address, phone number and email prominently across the top of your website makes it easy for potential customers to contact you…and isn’t that the point?  It drives me crazy when I land on a site and I cannot find a way to contact the business.  Your contact information is VERY important.  Please make it very easy for your potential customer to find you.

4-Photos and Videos- Photos of you and photos of your business can and will build trust and they can and will provide a personal touch.  In addition, videos are becoming popular because they tend to engage visitors in a more personal way, just make sure when I land on your page there isn’t blaring music or someone talking because I will click off your site just as fast as I clicked on your site.  Also, make sure you test your videos and make sure they portray your business properly.  I know you love watching your Chihuahua do adorable tricks but does your potential customer?

5-Products or Services-Please, please, please display your CORE products and services on the first page so that they have the opportunity to immediately see what you offer.  Also, make it easy to read.  I didn’t come to read a book, I came to see if your product could offer a solution to my need.  Try bullet points.

6-Location or Service Area-How about google maps?  This should be displayed on your website.  Let your potential customer know how to find you.  Convenience is a huge factor for consumers looking for a local business, so it is imperative that you clearly display your location or service areas.

7-Unique Selling Points-What sets you apart from your competition?  What specialties do you offer?  What makes your product and service valuable to your potential customer?  Why should I call you?

8-Relevant Content-Fresh, quality, relevant content are appealing to customers.  I don’t want to land on your site in February to see you still have your Christmas specials running.  Make sure that your latest news is really your latest news.  Make sure your current offers are really your current offers.

9-K.I.S.S-Keep it simple silly.  Make sure you have clean, easy to read layout with  your most important information above the fold.  Use the same colors and visuals elements from your logos, your ads, your trucks, your signs to improve consistency, and remove clutter such as links and graphics that are unrelated to your key message.


If you would like to schedule a free one hour consultation to talk about your website CALL ME TODAY!  

Christine Gubler-Internet Marketing Consultant

1100 E. 6600 S,

Murray, Utah


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